Tips To Help You Get Your First Email Subscribers

Email marketing is the way to go; it’s been around for a long time, and with email marketing, you can convert your subscribers into paying customers. Simply put, email marketing is the # 1 communication channel, as there are more people, ‘potential buyers’ checking their emails daily, and it’s the best way to make online sales.

Although email marketing should be a valuable tool in any blogger’s toolkit, some things are worth doing to get maximum results from this tool since growing an email list will take some effort as many competitors are competing for the same email addresses you’re trying to get. To get your foot in the door, you will need to have a way to start collecting emails so you can start sending out leads, sales offers, affiliate links, etc., and my recommendation for email marketing is Flodesk.

If you are looking for an email marketing platform that is stylish, pretty, or makes your audience want to opt-in or buy, Flodesk is what you’re looking for. However, looks won’t pay the bills, so how about an email marketing platform that will allow you to scale your business without a penalty.

With Flodesk, you pay the same price no matter how big your list is; that’s right! Get unlimited email subscribers and emails for $ 38/ month. Here is an even better deal take advantage of their 50% discount and lock in a LIFETIME rate of $19/ month with this Promo code MOMMYLYTICS. Also, check out this tutorial on how to create your Flodesk opt-ins once you’re signed up. Not sure if Flodesk is right for you, take a free trial.

There some opt-in strategies that can help you to grow your email list and convert your visitors into customers and that’s how I can help you. By the way if you’re just starting your blog and wondering whether or not to start an email list as well, these strategies will also help you realize why your blog/ business needs an email list and how to leverage emails to make sales.

Think about how you will sell the digital products you created, recruit students into your course or even inform readers about your brand and milestone achievements. You don’t want to miss any potential earnings that can be generated through your business by not including ’email marketing’ as a tool. Let’s get into those list growth strategies.

Strategies To Grow Your Email List

1 I Signup Form Placements

Placing your sign-up forms where your website visitors can readily see them is crucial to increasing your opt-in rates. Try to avoid being annoying or ruining your audience’s experience. So here are some placement options for your opt-in forms to consider: your website’s sidebar, footer, within or at the end of your blog post, or above your website’s header. Imagine a blog post you’ve written getting many shares by your audience; that’s where an opt-in form can help you take advantage of all this traction and share similar content with that audience. You may have to direct your visitor’s attention to your opt-in form, so they don’t miss it.

2 I Offer a lead magnet

You are most likely to get your audience’s email address if there is something to offer them in return. A good example of a lead magnet that your audience would find value in is an ebook. Turn one of your best-performing blog posts into an ebook that your reader could get as a PDF once they sign up. Here are some other lead magnet choices that your audience will find useful: checklists, free stock images, Instagram templates, Pinterest templates, and videos.

3 I Use an exit intent pop up

Use them or not use them is still an ongoing debate. I believe it’s a good way to get your audience’s attention. Some may see exit intent pop-ups as imposing; however, they are only seen when visitors are about to leave your site. I suggest you make it easy for uninterested visitors to exit the popup.

4 I Limit the number of form fields

When creating your opt-in forms, decide what information you really need for visitors to join your email list. Asking for too much information can drive away potential subscribers. Request only necessary data; that can be the name and email address or just an email.

5 I Lock away premium content

Another great way to convert visitors into subscribers is by locking away premium content. Identify blog posts that your audience most highly reads. Use Google Analytics linked to your website to help you determine popular posts. Lock away your premium content by creating a membership access-only page or the more popular resource library connected to a signup form on your blog. Once your subscribers sign up, they will receive a password to access the resource library.

6 I Use mobile-friendly signup forms

This is probably one of the most important strategies you could employ. More users are accessing the internet on mobile devices than ever before, so using mobile-friendly signup forms would help you capture potential subscribers.

7 I Use double opt-ins

Double opt-ins require your subscribers to verify their email addresses: it helps protect your email list from spam. In addition, asking for confirmation of email address ensures emails are not auto-generated, and lastly, it filters out subscribers who really want to receive your content.

8 I Link from your social media profile

Whether you’re on Twitter, Instagram or Pinterest, if you are not linking back to your blog already, you should be. Put the link in your social media bio to good use. Consider linking your signup form or creating a landing page that links back to your blog.

9 I Increased social media presence

Even if you’re only active on one social media platform (besides driving traffic- for which I recommend Pinterest), your presence needs to be felt. Consider sharing valuable content and answer questions. Helping your audience to solve their problems is an excellent way to get people onto your email list.

10 I State benefits of subscribing to your list

Tell your audience exactly what they will get after joining your list and the type of content you’ll be sending out, such as SEO strategies, Pinterest strategies, blogging tips, ebooks, etc. This certainly has a double benefit 1) informing your audience of the type of content they can expect from your blog and will likely increase signups, and 2) your audience is less likely to be disappointed after joining your email list to hit the unsubscribe button later.

11 I Multiple email segments

Another great advantage of using Flodesk for your emailing platform is, its feature allows you to create segments for your subscribers. Even if your content target different audiences, you can tailor your emails specifically to the audience that have subscribed to each segment. This will prevent your subscribers from getting content they have no interest in and unsubscribing.

12 I Add a call-to-action (CTA)

Call-to-actions are important, as it tells your reader what action(s) you would like them to take after reading your post. If your readers love your content, they may want to subscribe to your email list so they can be notified of new content. However, try to make it as simple as possible for your audience to sign up by asking for only the necessary information: their name and email address or just email address. A smooth and simple process will increase the chances of visitors joining your list.

If you are looking to convert visitors to your website into subscribers, you need to employ some of the best strategies to encourage signups.

Use these opt-in strategies to help get more visitors to see your newsletters and likely increase your conversion. Be sure to keep your email list engaged, increasing the likelihood of your audience purchasing a product or service you’re offering.